Top 5 Hypercasual Games on iOS in the UK - Q1 2023

The first quarter of 2023 witnessed a diverse performance among the top 5 hypercasual games on the iOS platform in the United Kingdom. Here’s a breakdown of their weekly downloads, revenue, and active user trends.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED saw a noticeable fluctuation in weekly downloads. The game started strong with 27.6K downloads at the end of December, peaking at 36.3K in the second week of January, before gradually declining to 16.1K by the end of March. Revenue showed a steady rise early in the quarter, peaking at around $2.8K in late January, but then stabilized around the $2.2K to $2.4K range. Weekly active users followed a similar pattern, starting at 168K, peaking at 177K in mid-January, and ending the quarter at approximately 159K.

Bus Simulator : Ultimate by Zuuks Games experienced a decline in weekly downloads, starting at 7.1K at the end of December and dropping to around 3.5K by the end of March. Revenue also showed a downward trend, with earnings peaking at $2.6K in late December and ending the quarter at $1.7K. Active users reflected this trend, starting at 30.3K and decreasing to 17.5K by late March.

Makeup Artist: Makeup Games from Beauty salon Studio had a consistent decline in weekly downloads, starting at 6.5K at the end of December and dropping to 951 by the end of March. Revenue remained relatively stable, fluctuating around $1.4K to $1.8K throughout the quarter. Active users saw a steady decrease from 17K in late December to 7.3K by the end of March.

Parking Jam 3D by Popcore GmbH showed strong weekly downloads, starting at 51.6K at the end of December, peaking at 50.9K in late January, and ending the quarter at 33.8K. Revenue remained relatively stable, ranging from $1.4K to $2.1K. Active users also showed a stable trend, starting at 101K and ending at 82.9K by the end of March.

Finally, Flow Free by Big Duck Games LLC saw a significant drop in weekly downloads from 15.7K at the end of December to approximately 7.5K by the end of March. Revenue showed a slight decline, fluctuating between $1.2K and $1.7K. However, active users remained strong, starting at 374K and ending the quarter at approximately 473K.

These trends offer a snapshot of the hypercasual gaming landscape on iOS in the UK for Q1 2023. For more detailed insights, visit Sensor Tower.